Now I will show you the DIY SEO promotion method that I used to promote my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.

I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.

In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods - wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all the promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select key queries “per million”

I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “ SEO promotion with your own hands." That's why I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

And our task is to select key queries that:

1. Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);
2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have good prospects for “career growth” (more on this below).

Collecting a pool of such key queries is called compiling a semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.

The main tool for selecting keywords

Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.

As you can see in the screenshot above, this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.

We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.

And here we already have a very wide field for activity. We take each key query that we like and insert it into quotation marks to check the exact frequency. As a result we get:

Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 every day free checks. And paid checks are very inexpensive - a few kopecks apiece.

The essence of this service in that it compares many different indicators of sites that are in first place in search results for a particular query, and draws a conclusion how easy or difficult it will be to “move” these sites.

For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition of “more than 25”. This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.

If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?

Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.

Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.

Many people believe that than more words in a key query - the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even further, and received a competition level of only 4, and almost 200 net views.

This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.

Step #2 – Write armor-piercing articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still not written.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Should I write it myself or hire a copywriter?

I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even different services to check the uniqueness of the text and show “95-100% uniqueness” of such texts - Yandex and Google have their own verification algorithms.

Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

1. Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.
2. The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.
3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).
5. An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.

This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.

Step #3 - Quickly get to the TOP

Turnkey article optimization

After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:

1. In the H1 header;
2. In the SEO title, which is called “title”;
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. In subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and what key query it wants to compete for. Now all that remains is to wait to see what verdict the search engines will make.

We speed up the publication of articles in the TOP

It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.

To achieve the same result, here's what you need to do:

• Write and publish articles every day at a certain time. If Yandex notices that new material appears on your site every day at 12 o’clock, then soon it will begin sending its special robot to your site at exactly 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.
• After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:

• Post links to your new material in all in social networks, wherever you can: VKontakte, Facebook, Twitter, Google+ and others.
• Send a newsletter to your subscriber base with a notification about a new article (if you don’t have one yet, it’s time to start collecting)

Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousand” site, and then to a “ten-thousand” site. There would be a desire)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience in 10 years =)

See you later!

Yours Dmitry Novoselov

Popularity SEO profession is constantly growing, which is not surprising - this is due to the increasing complexity of promotion on the Internet. If previously website owners handled optimization themselves, now they can’t do it without the help of an expert. There will always be a need to attract targeted visitors to the resource. Over the past year, the number of vacancies in this area has increased by approximately 20%. More and more people want to know how to become an SEO specialist, because this is not taught in universities. Is it possible to learn all the intricacies of the profession on your own? Yes, but you will have to work hard for this.

What you need to do to become an SEO specialist

Once upon a time, owners of online stores and similar resources spent a lot of money trying to promote their site, and success was not at all guaranteed, because they had to act almost at random! Fortunately, today you can do without risk. Exists three ways to gain the necessary knowledge.

• Practice. A long and risky path associated with independent experiments in the field search engine promotion. You will need your own website (preferably several) and a certain amount that will be spent on maintaining its activity. You can get information from specialists’ blogs - there are really a lot of them.
• Theory. Textbooks, websites, master classes. The amount of theoretical material is impressive, but to become a highly qualified SEO specialist using this method, you need serious self-discipline and an unrelenting desire to learn. Not the easiest option - it’s like trying to learn a foreign language solely from a book.
• Combination of practice and theory. SEO courses- the simplest and most accessible way. Its advantage is the ability to immediately apply knowledge into practice, and your success will be monitored by experts who will help you avoid problems. The “practice + theory” method requires free time (usually in the evenings) and certain financial investments.

Tips for beginner SEO optimizers

Don't try to get to the hardest part right away.

As a first project, it is better to choose something with a low level of competition. If there are still competitors in the chosen field of activity, do not try to promote high-frequency queries - a beginner has no chance in this. Start with the low frequencies. Don't try to cheat behavioral factors or use automatic promotion - you can easily fall under the search engine filter. Also be careful when purchasing links.

The plan is the main thing.

You will have to perform a huge number of complex actions, and many of them must be performed in a certain sequence. The slightest mistake and the site falls under sanctions. To prevent this from happening, make a plan according to which you will act, and do not move on to the next stage until the previous one is completed. For example, before installing a template on a website, be sure to clear it of hidden links, duplicates and other garbage, otherwise the search engine will consider the resource to be of insufficient quality.

Don't forget to keep an eye on your competitors.

Are your competitors doing better than you? It doesn’t matter, because you can see what they do for this! Analysis of the actions of other optimizers is one of the main aspects of the activity of any representative of the promotion industry. There is no need to strive to surpass your “rival” in everything - it is better to act carefully, and in some cases you can try to contact him and ask him how to act in a given situation.

Study the effectiveness of your own work.

Periodically check if everything is in order: conduct tests, analyze the results of your activities and the effectiveness of website promotion. SEO is a relatively unpredictable field in which unforeseen circumstances often arise. To prevent them from bothering you, you need to pay attention to the little things.

Always learn.

Good knowledge of English will be a huge advantage, since the latest information is posted on foreign websites. However, domestic specialists are not far behind their Western competitors. Periodically read books and articles, watch video lessons, take new courses. Attending seminars and conferences is a great way to learn something special. Representatives of search engines are sometimes present at such events, with whom it is always useful to communicate.

Experiment! Just be careful.

Search engine promotion is a flexible tool. It is impossible to say with 100% certainty which method will lead to success - there are too many variables. The best option would be to try something new and unusual. However, remember that when experimenting, you should not go beyond the limits set by the search engine! Even if you manage to “outsmart” the search engine’s operating mechanism, in the future this may negatively affect search results, or even lead to sanctions.

Take your time and learn to wait.

It is impossible to get quick results in such a competitive field. If you do everything correctly, the first thousand visitors will begin to regularly come to your site in about a year. The faster the indexing, the sooner you will be able to achieve the desired effect, so take care of the speed of work. Remember that the profession of an optimizer is suitable for diligent and patient people. Many bloggers have to write a lot of articles that no one pays attention to, but then their patience is rewarded.

Is it easy to become an SEO expert on your own?

No, it's not easy. You need to be prepared for the fact that you will have to assimilate a huge amount of information, have patience and always remain attentive. However, there is nothing supernatural about this. With the right approach ( combination of theory and practice) mastering the profession will take relatively little time and will not require serious financial investments. In return, you will receive a highly paid, interesting, prestigious and in-demand job that you can do from anywhere in the world.

What is SEO?

SEO (Search Engine Optimization)- these are measures to optimize a website that increase its position in search results. The ultimate goal of attracting traffic is monetization of an Internet resource.

The impetus for the development of this direction was the expansion of the information field on the Internet and the emergence of search engines (Yahoo!, Google, Yandex). By entering a query, the user received feedback in the form of a page with search results, search engine results page. The search engine architecture included:

• Interface (the part with which the user works to enter a request);
• Search robot (collects data from pages, documents or pictures);
• Indexer (optimizes search for processed information).

The first to talk about the possibility of using search algorithms to promote websites Danny Sullivan, California-based technology journalist. He published the article "Search Engine Webmaster's Guide" in April 1996, where he introduced the concept Search Engine Marketing, which includes SEO as an optimization tool. In his publications, he wrote about attracting search engine interest to sites artificially.

How and for whom does it work?

The idea of ​​optimizing websites for search results marked the beginning of the formation of a new industry in IT and business. After just 20 years, we have a rapidly growing digital marketing industry, the nuances of which a young specialist will have to understand in practice.

Let's start with the obvious: who needs SEO optimization of a resource?

Who needs SEO?

The correct answer is everyone who wants to attract users to their website. These can be both commercial organizations and individuals who simply blog.

Now let's figure out how this magic works. When promoting websites, you should have a good understanding of their structure. If the first generation of sites was created without regard to design and user experience, filled with tons of texts with explicit keys, then the sites we use today have become a high-quality product with a user-friendly interface, thoughtful design and optimized pages.

Search robots analyze websites and remember their content. Each resource is assigned a value by which it can be easily found and returned to a search query. The website ranking formula includes more than 1000 indicators. Many factors remain unknown even to developers, since machine learning technologies began to be introduced in 2009. Influencing known ranking criteria improves page relevance.

Internal and external optimization of work

In the first case it includes:

• Formation of the semantic core;
• Work on the structure;
• Optimization of texts and images.

Off-page optimization is designed to increase reference mass. If previously purchasing was enough, now only natural links are taken into account. These are mentions of the site on thematic portals, sites or reposts. Regular mention of the resource by users indicates that this is a SDL (site for people). Natural links should be placed on trusted sites and be open to search engines.

In this regard, the question often arises, how to become an SEO specialist?

This profession has become in demand over the past few years and will continue to remain so in the future, because there is more and more information every day. A modern person receives more data every day than fits into 170 newspapers. The desire to obtain high-quality information in a minimum time is the reason why we open search engines today.

Looking ahead, let's say what SEO may become in the future. In one episode of the British series about technology and everyday life, Black Mirror (2011), people were given the opportunity to give each other ratings that have legal value. SEO specialists in this world are engaged in optimizing not websites, but real people.

It is impossible to improve your skill without theory. To save time, go study terminology here. Understand the basics in detail:

• How to compose a semantic core and what tools are suitable for this.
• Guide to working with Key Collector.
• SEO Specialist Toolkit.
• Drawing up technical specifications for copywriters and programmers.
• Optimization of texts, images and meta data.

Where to start learning?

If you are a fan of classical teaching tools, then the book Igor Ashmanov and Andrey Ivanov "Optimization and promotion of websites in search engines" will be a very useful purchase. The paper edition describes the basics well, but for up-to-date information you will have to go to blogs and thematic resources.

First of all, visit the website Sergei Koksharov(https://devaka.ru). This is one of the largest expert analysts in the field of search engine optimization. His blog is regularly updated with useful articles, webinars and other useful things.

Another useful blog Mikhail Shakin(http://shakin.ru). Its portal publishes reviews of new programs, tools and interviews with experts in this field.

Ilya Rusakov(http://seoinsoul.ru/) writes about SEO development trends, tools to help, and publishes reviews of major conferences.

Be sure to check out the channel IMpro.pro. Speakers talk about ranking factors, content and page optimization in clear and accessible language.

HTML/CSS is a hypertext markup language, the basis for studying server-side languages. Once you learn HTML, you can create a static web page or website. CSS - cascading style sheets - will allow you to design your website the way you want. You will be able to watch the video course at a convenient time and if you have any questions, contact a mentor who will monitor your progress. The format encourages communication and self-discipline in learning. In a month you will learn: * layout of static sites, * valid cross-browser layout, * block layout, * performing basic operations in Photoshop, * using LESS and Bootstrap preprocessors. Your homework must be graded before you can move on to the next lesson in the course. This will show that you understood the previous lesson and will easily learn new knowledge. The task can be checked by both the mentor and classmates whose knowledge you trust, and receive an achievement for it. With each check, the number of achievements grows, and the skill of working with other people's code increases. The level of the final certificate depends on the number of achievements: the more there are, the higher the status. This somewhat game mechanic makes classes even more interesting.

Lesson 1. Basic concepts in web development

What is the web page; types of sites; website development process; what is hypertext, tags and attributes; workplace preparation; HTML document structure; basic text design tags; a simple example of an HTML page; example of a complex web page; hotkeys for moving through documents.

Lesson 2. Basics of HTML document markup language

Lesson 3. Basics of the CSS document styling language

What is CSS; CSS syntax; CSS declaration methods; selectors (id, class, tag); attribute selectors.; basic properties of styles; nesting; inheritance and grouping of properties; checking the connection of the styles file.

Lesson 4. Pseudo-classes and pseudo-elements, table layout

Priorities for applying styles; pseudo-classes and pseudo-elements; creating tables; merging cells; nested tables; styling of tables.

Lesson 5. Formation of a block model, block layout

Basic tags for layout (div and span); element indents (margin and padding); streamlined elements; block positioning.

Lesson 6. Working with a design mockup in PSD format

Basic functions and introduction to Photoshop; highlighting the main parts of the layout; layout cutting; layout of the website using blocks; inserting parts of the layout into the layout;

Lesson 7. Website markup and introduction to Bootstrap

Creating the main site layout; using overflow and clear in real layout; filling the markings with parts of the cut layout; techniques for positioning elements; introduction and use of Bootstrap.

Lesson 8. Web standards and supporting tools

Uploading projects to the server; cross-browser problem; HTML/CSS standards; the future lies with HTML5 and CSS3 standards; competent, universal layout; introduction to preprocessors using LESS as an example.

We learn how to effectively optimize a website and achieve business goals: current search engine algorithms, modern methods for solving problems, effective tools in daily work.

Lesson 1. Principles of search engines and priority work

How search engines work: text ranking, link ranking, behavioral ranking. Search engine filters. Types of sites.
Necessary SEO tools.
Introduction to services: Yandex Webmaster, Google Search Console, Yandex Metrica, Google Analytics, Google Tag Manager.

Lesson 2. Site structure

Competitor analysis. General methodology, identification of signs and parameters. Ways to implement structure on the site. Formation of technical specifications for the implementation of the structure. Promotion by region.

Lesson 3. Semantic core. Theoretical part

Types of keywords. Collection of marker requests. Competitor keyword analysis. Parsing search queries. Cleaning and clustering of the semantic core. Process automation.

Lesson 4. Semantic core. Practical part

Collect and cluster the semantic core for your project.

Lesson 5. Optimizing landing pages

Competitor analysis. Formation of title, description and h1 of landing pages. Text filters, LSI, generation of technical specifications for texts, search for copywriters.

Lesson 6. Technical audit. Theoretical part

Working with deep website analysis programs. Checking and adjusting technical aspects of the site (ssl certificate, robots.txt, sitemap.xml, duplicate pages, redirect rules, etc.). Formation of technical specifications for technical improvements. SEO checklist.

Lesson 7. Technical audit. Practical part

Lesson 8. Usability, commercial factors

What is usability? Analysis of user behavior and identification of needs. Usability caps and home page, product categories and cards, carts, forms, links, mobile version. Formation of technical specifications based on the results of the audit. Usability checklist.

Lesson 9. External promotion

Lesson 10. Analytics

SEO analytics tools.
Analytics:
Traffic from search engines;
Login page analysis;
Analysis of search queries;
Goal reports;
Site monitoring.
Analysis of pages in search results (indexing), changes on the site, positions by keywords.

The course, developed jointly with the EnglishDom school, will help you master key English-language topics that are relevant for beginning IT specialists. Maximum practice and focus on IT vocabulary. 10 lessons cover the preparation of CVs, technical specifications and business letters, interviews and negotiations, international communication when promoting your project. In live dialogues in English, students will reinforce phrases that will be useful in their work for developers and testers, marketers and designers.

Lesson 1. IT resume sample

We write a resume in English.

Lesson 2. Job interview: questions and answers

We conduct the interview in English.

Lesson 3. Effective teams

We talk about teamwork and processes in English.

Lesson 4. Workplace communication

English for communication by phone and Skype.

Lesson 5. Business emails

We correspond in English.

Lesson 6. Requirement specifications (SRS)

We read and draw up technical specifications in English.

Lesson 7. Stand-up meetings

Becoming an ideal speaker.

Lesson 8. Deadline

We complete the work on time and in English.

Lesson 9. Challenge

We describe and solve problems in English.

Lesson 10. Start up

We talk about our project and introduce the team in English.

We have made our own SEO courses for beginners. Over the years the blog has been operating, many articles have been written on various aspects of search engine promotion, we have a lot of experience related primarily to promoting our projects and there are many more questions from readers of the blog site.

Who is this course for: for beginners in SEO, for those who want to master search engine optimization. Ideal for those who are currently working on creating and promoting their resource.

If we don't take off, we'll float.

Our strength is promotion through content. We really focus on interesting content, attract great authors, use different text formats and the basics of this experience are in this course.
What can you learn by taking our SEO courses?

Here is the traffic on a site that is promoted without links. Only the right selection of topics, keywords and budget items.

What is SEO?

SEO is search engine optimization (English: Search Engine Optimization) - a method to promote a website page for any request, or to make the page relevant search query.

When a query is written into the browser's search bar, Google or Yandex shows 10 results and, in addition, millions of other pages, these first 10 results are the top of the results (TOP) - it is the first ten that receive the most traffic from the search (and our SEO courses will help you achieve the best positions !).

Alas, an optimized page cannot guarantee reaching the TOP - the top ten in search engine results. Usually this is a long work associated with analyzing the search results and finalizing the content and external factors.

SEO used to be accepted as a way to outsmart search engine so that your page is tailored to the desired request and appears in the top ten, even in the TOP five of search results. Now, with the development of search algorithms, the vector of attention has shifted to the satisfaction of visitors.

You should always imagine yourself in the place of an ordinary user and think about how he would react if he visited your page in a given situation.

• You need to consider what visitors might be looking for when entering a query in order to keep them on your site in the future. The time a user spends on a website is very important and is considered one of the...

Users ask questions of interest to the search engine, write phrases and phrases. If some site has an answer to their request, perhaps they will like the site and they will add it to their bookmarks, subscribe to the newsletter and you will receive repeat visits (which is also important for promotion, since this is a signal to search engines that this site is or this particular page is cool, since they come back to it). SEO is about providing quality answers to visitors’ questions and helping to solve their problems.

• After going to the page, the user must understand from the first seconds that the information provided relates to his request, otherwise he will close the page and return to the search, and this is rather a negative signal for search algorithms.

Visitors come to the site, view the materials, pay attention to key headings, main points, highlighted words, and if the article does not suit him, he closes the page and goes to another site. It is obvious here that the structure of the material is important - no one will read large “sheets” of text.

What is SEO today

Content— interesting, useful, comprehensive, and, if possible, providing good statistical indicators in the form of transitions and time on the site. It is important to provide graphics and videos.

UGC, where appropriate, is an important component. For many topics, UGC is a treasure trove of NC traffic.

Services- as a continuation of content, the opportunity for closer interaction with the audience, bookmark traffic and behavioral. Services can be optimally integrated with articles.

Socials is a story about traffic and important signals for search engines. If “spam” works, it is only to speed up indexing, and in general it is useless, since with good content a bright announcement is enough. In many ways, social networks replace buying links.

Analytics- are looking for weak spots, we are finalizing. We find the most profitable traffic sources, focus on them, and reconsider interaction with the most inactive traffic.


— 10-20 minutes of work with the most traffic pages and you can significantly improve statistical indicators and income.

How do search engines understand that a page is “tailored” to a specific request?

If keywords highlight in the text with tags H1-H6, then most likely this page will have high relevance for the specified request.

• The keyword should be in the page title (Title), heading or inside the text. For example, this page is promoted by the request “SEO courses online.” This combination is in the title, in the h1 tag and in the text.

However, now search engines can analyze content, even in some way understand its meaning and return pages in searches even if there are no specific keys, but there are either synonyms or the meaning of the text corresponds to the search query. At least, as in the old days, calculating the number of keys in the text does not make sense. But it makes sense to clean the text from water so that it is as useful as possible.

Page title

Each heading from H1 to H6 must contain a keyword. Search engines give preference to H1-H3 tags, and they treat H4-H6 tags with less importance than the previous options.

You cannot use the H1 heading more than once on a page.

Heading H2 has less significance and can be used more than 2-3 times, depending on the text.

• By starting one of the first paragraphs with a keyword, you will make it more noticeable.

It is advisable to start the first paragraph with a keyword in the exact word form.

The Title tag is the most important element in promoting the page, so it needs to be given a lot of attention.

Suppose an Internet user asked a query - “school of bloggers”. Opening any search engine and typing in this query, it is given 10 options (pages).

The user begins to view the titles (Title). Some he will read, while others he will simply perceive visually. This is where the visual design of the header comes into play.

Headings should attract attention and visually stand out from others. Even if you do not occupy the first position, but for example 6-10, the likelihood that the user will click on your title increases several times.

Use vertical bar | to separate words, this allows you to attract the user's attention and makes you stand out from others. You need to be careful and not overdo it.

• It is unacceptable to make grammatical errors in headings;
• do not list all the keywords in the headings unnecessarily;
• The length of the title must be within 65 characters;
• the headline should be credible;
• the visitor should be tempted to click.