What do you need to promote your YouTube channel. How to promote a YouTube channel and get free subscribers and customers ★★★

At present youtube time becoming more and more popular, it replaces television for many. You can find almost everything there, from entertaining videos to videos with useful information. More and more people are becoming vloggers and regularly upload videos to the channel. Many vloggers have become so popular that YouTube has become a job and a good source of income for them.

If you, watching other video bloggers, are increasingly thinking about creating your own YouTube channel, then I will give you a number of advantages for which you should start video blogging:

  1. You will become more self-confident, as constant shooting on camera, communication with subscribers will constantly contribute to this.
  2. You will become a creative person and will be able to show your creativity.
  3. Find your like-minded people and new friends.
  4. You will constantly develop in the chosen subject.
  5. You can earn money on your YouTube channel.
  6. If you have your own business, then with the help of your channel you will receive new customers and make your business even more famous.

However, despite all the benefits, you must understand that vlogging is quite a lot of work that requires your time. If you want to make your channel popular, then you must work on it regularly.

But if you have made a firm decision to create your own video blog, then read this article to the end. From it you will learn how to promote a YouTube channel from scratch and get your first 1000 subscribers.

Content

The most important factor in determining the popularity of your channel is content. After all, any channel is created for people, and it is important that the videos are useful and solve people's problems or entertain them. In general, there are 3 types of channels:

  • Entertainment;
  • Educational;
  • Reviews.

It is important that your channel meets the needs of the viewers, otherwise no one will want to subscribe to you. That's why, First of all, your channel should be on a specific topic. Shooting videos on various topics is now ineffective, because recently the number of channels has grown a lot, and the wider your subject, the more competitors you have and the more difficult it is to promote your channel, respectively. Yes, and people are better at subscribing to channels with a narrow theme, because they meet their needs as accurately as possible.

Secondly, The theme you choose should be something you like. If you shoot on topics that you are not interested in, then you will quickly get tired of it, and you will not be able to make your channel successful. And even if there are a lot of competitors in your favorite topic, you should not pay attention to it. And to make your journey easier, you can bring uniqueness to your videos and narrow down your topics as much as possible, which will make you stand out from the competition. .

Thirdly, shoot videos on popular topics in your niche. This is very important at the first stage, because. no one knows you yet, you have few views, and you should first of all focus on the topics that people are looking for in the search. This way they will find your videos, and some of these people will undoubtedly subscribe to your channel. For example, a video titled "My houseplant collection" is unlikely to get many views. But a video with the title "How to transplant a violet" will be much more popular. Because people themselves are looking for such a video, they need to solve their problem. Therefore, make a list of popular topics and shoot videos on them. And the wordstat.yandex.ru service will help you in finding popular topics, as well as video analysis of your competitors. See which videos get the most views from them and make videos on the same topics.

Correct channel design

Make a nice header for your channel, write what it is about, choose colorful pictures with titles for each video, break all your videos into playlists that are dedicated to a specific subtopic. People usually visit first home page channel and only then decide to subscribe.

Shoot as many videos as you can

The more videos you have on your channel, the more likely people are to find them and learn about your channel. Accordingly, you will have more subscribers.

Maximum PR video

After uploading each video, do your best to let as many people as possible know about it. Publish the video in all your in social networks. If you have a subscriber base, send a link to this video to it. If you have money, post this video on someone else's popular social media group.

The thing is that within two days YouTube analyzes your video and tries to understand whether it is interesting to people. And the more views it gets, the more total viewing time, the more likes and comments, the higher YouTube will put this video in the search and will show similar videos more often. Therefore, the first two days are the most important for video promotion.

Screensaver at the end of the video

Make an intro at the end of each video and include links to your other videos. They can be issued in the form of pictures with inscriptions or an excerpt from the video. This will make it clear to new viewers that you have not one single video, but a lot of useful content on this topic. It will also increase the number of views of your videos.

In addition to this, do "Subscribe" button at the end of each video, say a call to subscribe to your channel, otherwise the person may simply forget to do it.

Following these simple rules will allow you to quickly gain your first thousand subscribers. This I can say from my own experience. When I first started my channel, I didn't use many of these rules, and the number of subscribers grew very slowly. But as soon as I started doing what I told you about today, the number of subscribers and views per month tripled.

Tutorial

If you want me to personally help you gain your first thousand subscribers, then I have prepared a special training course for this, thanks to which you:

  1. You will choose a topic for your channel if you don't know what topic to shoot about yet (for this I will send you a list of the most popular and requested topics, and this will help you choose the most interesting topic).
  2. I will help you narrow down the topic and bring your own uniqueness to it.
  3. I will help you compile a list of popular topics for your channel.
  4. You will design your channel according to all the rules.
  5. You will learn how to properly optimize your videos.
  6. I will talk about paid advertising, where and how best to advertise your channel.

Follow the link where you can learn more about the program of the course, where you can also sign up for it.

Do you have any questions? Write them in the comments.

I wish you success in developing your channel!

In contact with

Hi all! Most recently, I wrote about making money on video at. Today I continue to cover this topic. And now I will tell you about the promotion of the channel on YouTube. I can’t say that I am a guru in this matter, but I’m sure my advice can help, not only for beginners, but also for experienced YouTubers, so read carefully and apply! So let's go.

YouTube channel promotion

You can unwind both for a fee and for free. But the most important rule is that the content on the channel should be interesting. Why?

Yes, because even if you invest millions of rubles in advertising, and your videos are uninteresting and useless, you won’t get many subscribers. And, as you know, subscribers are the most important thing, but we will talk about this a little later. And now let's move on to talking about methods of promotion.

YouTube channel promotion for free

Now I will talk about some free "chips". Which will help you in promoting the channel. I will list them first, and then I will focus on each separately. So:

  • Content;
  • Regularity;
  • Reminders-invitations;
  • Linking;
  • Title, description and keys;

Promote your YouTube channel with content

As I said above, the most important thing is the content, that is, in our case, this is video. Why is it important to shoot high quality, interesting and useful? Because if the viewer likes the video, then he can:

  1. The simplest thing is to put a like, and this affects the issue;
  2. Wish to see other videos of the author. Possibility to get additional views;
  3. Subscribe to the channel. We remember that the more subscribers, the better;
  4. Send the video to your friends. Again, views are never superfluous.

I hope by now you understand that good content is very important.

YouTube video promotion - regularity

If you post 50 videos in one day, and then forget about the channel for a year, then maybe 3-5 thousand subscribers will come. Of course, provided that the videos are of high quality and useful. But if you post 1-2 videos a week, then a lot more subscribers will come. Old subscribers will watch new videos every week and almost every video will get a lot of views.

If you post 50 at once, then hardly anyone will watch them all. Well, if someone wants to stretch the viewing, then more than half of these people will not watch anything. Because the videos will constantly go down in the list. In general, I think it’s clear here: you shouldn’t load all the material at once.

Promoting a YouTube Channel for Free with Invite Reminders

Remember, people watching videos, for some reason, become very lazy at the time of viewing. Most of them will not want to subscribe or will forget. Therefore, you need to be reminded of the opportunity to subscribe as often as possible.

You can do this using two methods:

Promotion of videos on YouTube for free using linking

Here the principle is the same as in invitations. Here is a person who watched your video and liked it. Maybe even the thought “to watch some more video” appeared. And here I repeat once again: most of the viewers will not want to click somewhere again to watch other videos.

Therefore, you need to use "relinking". That is, at the end of the video you offer to watch something else from your channel. You can also do this in two ways:

  • Just to say. But then you will need to put a link to the video that you offer. All again because of laziness - few people will go to hammer in the search for the name.
  • With the help of annotations. Just insert an annotation and additionally a link in the description. - This is very effective way, I advise you to apply.

Video promotion on YouTube - title, description and keywords

Let's talk about the name first. It should, firstly, reflect the essence of the video, and, secondly, attract viewers. For example, if you made a video about . That name like “earnings video” will not work.

What else can you call it then? Suitable options: "How to make money on the Internet?", "5 ways to make money online" or even better - "TOP 5 ways to make money online." In general, you need to use the method of creating sales headlines. Read more about this. Otherwise, the banality in the title can significantly reduce the likelihood that viewers will choose your video in the list of "similar videos".

What about descriptions? Well, most importantly, never leave them empty. How then to fill in this field? Here's what should be required:

  • Link to subscribe to your channel;
  • Link to your site (if it exists, of course);
  • Links to all social networks;
  • Description text 3-5 sentences. Preferably with keys.

I also recommend adding time codes. This is when you write the time, but on the contrary - what is being said at this interval. What is it for? First, it is convenient for the audience. Secondly, you can insert keys into time codes and get even more targeted viewers from this.

Well, now let's talk about the keys. They are also called tags. These are not the keys that you insert into the description. These are special words that need to be entered in a special window. It is below the description window. There you can insert everything that people can drive into a search on YouTube, for example: the name of your channel, the name of the video, individual words, keywords, and the like.

So these were all the main free ways promotion video onYouTube. What are the paid methods?

Promotion of the channel on YouTube for a fee - honest ways

Honest ways - this is because we will not talk about cheating subscribers and buying views. I have already spoken about this. What are the fair payment methods? Only one is advertising. But advertising is different.

Promotion on YouTube using advertising on other channels is a fairly simple and well-known method. You simply buy advertising from more popular channels, and they, in turn, PR you. we won't stop there.

YouTube video promotion with Adwords. Google contextual advertising can help in the development of the channel. All you need to do is:

  • Have an Adwords account;
  • Create advertising company for the whole channel or for a single video;
  • Make a Tier - a short video that will lure people to click on ads.
  • Well, pay.

The disadvantage of this method is that most YouTube visitors have an adblock that blocks contextual advertising.

If you are interested in this method, learn more about it.

YouTube channel promotion website

There is such a site, Plibber.ru. Its essence is that there are admins of all major groups in VK and classmates. You buy a promotional post from them, which may contain a link to subscribe to the channel and a promotional video. You pay from 2 to 5 thousand rubles, and for this your post hangs at the very top for an hour. After that, it slowly descends.

In principle, you can just write to the admins in a personal and agree on advertising. The advantages of this method: You can converge on any terms. Disadvantage: not all admins respond quickly, some even ignore.

As you can see, YouTube video promotion is both difficult and simple at the same time. Simplicity lies in the fact that everything is clear what needs to be done. And the difficulty is that the amount of work is not small: Come up with an idea, write it down, process it, upload it, describe it and promote it. But the motivation is good too. For example, for 1,000,000 views, you can cut down 25 - 40 thousand rubles.

In general, I told everything that I knew. If you want to know more, go to our forum in this section and watch the video on promotion and promotion on YouTube:.

That's all for me, see you in new articles.

Sincerely, Sergey Ivanisov.

Well-known wisdom from business textbooks says: do what you are good at.

Subscribe

One of the most popular ways to make money on the Internet is to generate income through Youtube video hosting. It is known that the profit on them directly depends on the number of views of the provided videos: the more views, the greater the profit.

However, promoting a channel on Youtube is not so easy - sometimes it is not enough. original idea and quality shooting equipment. The way you promote your “product” to the masses also plays an important role. To avoid problems with promotion, here are brief recommendations on how to promote a channel on Youtube from scratch.

YouTube video hosting has its own rules and principles of work. Like any other similar service, it has every right to dictate its terms. Before you start learning how to promote your channel on YouTube, it is important to familiarize yourself with the internal policy of the site in detail. The presence of videos with violations will not only entail their removal, but will also have a bad effect on the growth dynamics of the channel.

Even if the channel should become informational support for an existing site or project, it must generate its own content. Dummy videos with a call to subscribe somewhere or buy something will give little result.

YouTube's ground rules include the following:

  1. Confidentiality. It is forbidden to publish dubious videos (erotic content, compromising) with the participation of unauthorized persons, without consent to publication. Otherwise, the content may be removed at the request of the person who has claims to the entry.
  2. Insults and threats. It is forbidden to publish offensive videos, leave comments containing threats, obscene language, sexual innuendo, etc. This content has an age limit. It will be available exclusively to an adult audience or banned completely.
  3. Manifestation of hatred and dissemination of discriminatory information. Although the site stands up for freedom of speech, it suppresses the manifestation of hatred on the basis of racial, religious, gender and other affiliation of a certain group of people. Therefore, moving forward on YouTube, it is worth avoiding such sharp corners.
  4. Impersonation of another person. It is forbidden to promote your channel by using the name of popular users. This applies to both the video posted on the channel and the comments under it.
  5. Violations of the rights of the child. Videos containing scenes of violence against children or materials of a sexual nature involving minors are immediately blocked by the site administration. Often, with filing a complaint with law enforcement agencies.
  6. Materials of a sexual nature. Distribution and promotion of pornography is strictly prohibited. However, the site does allow age-restricted videos that may include partial nudity and sexual behavior.
  7. Spam, scam, scam. This item includes: spam (ads designed to redirect users to another site) in videos and comments, artificially increased traffic, false metadata, explicit video icons, etc.

The easiest channel theme for promotion is the children's channel: things that children like are constantly changing, depending on popular cartoons / games. They use search queries in the simplest form and are very unpretentious about the quality of content.

"Tricks" in the design of a popular video

To successfully implement your project, you need to correctly design your videos. It should have a clear structure, a hidden or explicit call to watch other videos on the channel, and also evoke only positive emotions. In addition, it is important to know your target audience and understand what they want. Tips on how to build your video the right way:

  • Title. In the headline, originality is not as important as the capacity and the presence of keywords in it. This is necessary so that users of the YouTube site can find videos in the search for the simplest query on the topic they need.
  • Description. Before publishing your video, write a good description. Promotion directly depends on the number of views, so the announcement must contain maximum amount search words. You can also quickly capture the viewer's attention by placing a video timeline under your video. Another important nuance is not to forget to leave links to your channel.
  • Motivation. Every second owner of a popular YouTube channel uses this technique. At the end of your video, you should remind video hosting users to like and subscribe to the channel, and promise to reveal an interesting topic in the next video.
  • Relevance. It is important to follow what is happening in the world. If you are planning a news channel, use only information that is heavily discussed in various online communities. If you have a children's channel, study which characters are especially popular among the younger audience at this time.
  • Comments. Carefully study the comments left under the videos. According to statistics, the author answering users' questions in his video is more interesting than videos with a "dry" provision of information.
  • Annotation. This is the presence of an informational message that is shown right during the video, which contains a link to a specific action (transition to another video, channel, playlist) or just information. Annotations have a positive effect on channel promotion if they are used to navigate the channel.


Youtube channel promotion

Having studied all the preparatory material, you can begin to familiarize yourself with existing ways aimed at promoting the channel on YouTube. The fact that channel promotion is based on reaching a larger number of subscribers has already been figured out. But what determines the income on YouTube? The author's primary source of income is advertising. It could be affiliate program, which is offered by YouTube itself, or the paid publication of commercials / links / reviews on the channel. Monetization of the channel, however, does not make sense if the number of active viewers of the channel has not reached at least several thousand.

How to promote a channel on Youtube, the most effective methods and principles:

  1. Paid publication of channel links. For example, popular bloggers or channels, advertising in social network groups. This method will help you attract not only the audience of YouTube video hosting, but also users of popular search engines and social networks.
  2. Independently post links on forums and social networks. You can also embed the video code into your sites if the site with the channel has similar topics. Many sites and social networks prohibit this method of advertising, but you can still attract a certain number of people.
  3. Post as many videos as possible. The promotion of the channel will go much faster when the videos are released regularly. In this case, the service considers the channel to be developing and worthy of a higher position in the search. More posts means more audience.
  4. Get partner channels. We are talking about popular video bloggers and channels. Channel promotion on the YouTube website is easier to implement with the support of reputable authors. You can post links to their resource, leave comments under their videos, mention them during your broadcast. Partners will have to do the same. Such mutual advertising works most effectively.
  5. Send personal invitations. This is the most time-consuming advertising channel, but effective. To do this, you need to send about 40 personal invitations to YouTube users. To do this as quickly as possible, you can connect your friends, use paid services. Do not exceed the allowed number of invitations, otherwise the site will perceive them as spam.
  6. Post videos on your channel. Promotion in this way will give the greatest return if you shoot video responses to the most popular videos on the topic. Also avoid harsh criticism and violent indignation in the video response to avoid a negative response to criticism.

Summing up, I would like to add that you should not abandon your project at the very beginning of the journey. Understanding how to promote a YouTube channel is not easy, but success can promise huge income. To do this, you just need to apply the proper amount of patience, strength and confidence in yourself and in your undertaking.

The subject and target audience are defined, the video is recorded and posted online, and on the channel, except for your personal visits, no visitors are recorded. And this is natural: while there are no subscribers and views, no one will know about your work. So you need to talk about it, bring subscribers and make users watch videos. In a word, it's time to solve the question of how to promote a channel on youtube.

How to promote a youtube channel for free

To promote a channel on YouTube for free, in principle, anyone can. All it takes is patience, desire and time. And, of course, understanding the basics on which promotion depends. As for time, without the use of black PR methods, it will really take a lot.

Now in order.

What are the goals of channel promotion?

The purpose of channel promotion is to receive targeted traffic, which is necessary to achieve the global goals of creating the channel as a whole.

We get traffic:

  • From search engines;
  • From active subscribers;
  • Links from various sources;
  • From referrals.

Based on this, a promotion plan is built.

How to promote a youtube channel from scratch

After the channel is created, the first thing to do is to optimize, that is, to make it easy to find and not want to leave. Purpose: accessibility for PS and attractiveness for users. This is done by the following steps:

    • A clear description and title of the video with keywords and hash tags, which contributes to the indexing and ranking of the channel;


    • Specifying a video category structures it for search;
    • Create a channel design (the header of your page) and add your photo. This attracts visitors, and the image corresponding to the subject speaks of the seriousness and competence of the owner of the resource;


    • Select and install a picture (screensaver) of the video that most clearly conveys its content;


    • Place an annotation in the video with a call to subscribe to the channel. Just so that the audience does not forget to do this and not get lost.



The benefits and quality of the content itself, I think, are not even worth mentioning.

After optimization, in order to promote a YouTube channel from scratch, you need to think about visible signs of activity and interest from visitors. This will make users feel confident in the content of your videos and make them want to watch them and subscribe to the channel.

How to promote a youtube channel with links from other sources

What indicates the activity and interest in the channel of users?

      • Likes;
      • Comments;
      • Number of subscribers;
      • Number of video views.

The new channel does not have all this, of course. And if not, then it won’t increase, since subscribers are the first viewers, likers and commentators, and without views, the video will not get into the search and YouTube headings, such as “Gaining popularity” and “Recommended” and will not receive new viewers and subscribers.

So you need to “twist” the counters of these indicators a little. But before PR "in a black way", you should tell about your channel to the largest possible audience of Internet users.

To do this, you need to use all available and possible sources:

      • blogs;
      • Forums;
      • Social media.

Important: what higher attendance and trust resource, which contains the link, the greater your chances of success. The fact is that by “scattering” a link to your video and channel on the Internet, you kill two fat birds with one stone (of course, if the sources for placing the link are “fat” enough):

  1. Get targeted traffic
  2. Improve the relationship of youtube to your channel, positively influencing its ranking.

But in addition to the popularity and quality of resources, it is necessary to pay attention Special attention on their topics in order to get the most interested visitors.

For example, if you need promote a kids channel on youtube, post a link to it on mommy forums, toy blogs, educational sites, social media groups with diapers, diapers, lullabies, etc.

To promote gaming channel on youtube, look for your audience on gaming forums, communities dedicated to gaming applications, eSports blogs. Also, it will not be superfluous to have an active presence on the specialized portal twitch.tv, where the concentration of your target audience, to put it mildly, goes off scale.


How to quickly promote a channel on youtube

When all these actions are done, you can artificially increase the readings of the popularity counters a little in order to quickly promote the channel on YouTube. To do this, you need to use the methods used for and building.

People who are engaged in the promotion of sites and pages on the network have long understood that their own YouTube channel is a great way to promote and optimize a site. In the article below, we will try to consider in more detail the question of how to promote your channel on Youtube.

Before proceeding with the consideration of promotion techniques, you need to stop in more detail and understand how to gain popularity.

  1. You shouldn't lie. Don't think that everyone but you is an idiot. You need to understand that it will not be possible to promote your Youtube channel, which carries distorted information, lies or outright nonsense. Almost every visitor will understand that they are trying to profit from it corny, without offering anything in return. This is how YouTube works, that the popularity of a particular channel is directly dependent on the reaction of the audience, and even if you remove the ability to leave comments, you will no longer save the channel. Do not forget, even if the purpose of creating a channel is a purely selfish goal, you still need to give visitors something useful in return. For example, you sell cosmetics, so your channel should have videos, for example, on how to do make-up correctly or something similar that will be of interest to your potential customers.
  2. If your content is useful and interesting, then you don’t have to work hard on its promotion. In this case, advertising a channel on Youtube will be much easier. Therefore, even if promotion methods remain beyond your comprehension, you will have an excellent way out - to create a high-quality and interesting channel which will be really popular. On its own, just because it's interesting. Trust me, it's real.
  3. Investing does not help in promotion. On YouTube, as probably nowhere else, you understand that if the channel is not interesting and useful, then you can’t pull it out. Even if you remove the comment option, dissatisfied users will put dislikes or complain to technical support. And that's it - the end of the channel. And here no investments will help - it is unrealistic to promote a bad and uninteresting channel to the TOP!

Youtube channel promotion methods