Zadarma is the leader in the IP telephony market thanks to the best offers: free calls, unlimited tariffs, per-second accounting, transmission of a number during a call (Caller ID). Extensive experience and technical base guarantee high quality services for each client.

By choosing Zadarma, you get:

• Flexible system of favorable tariffs.
• High quality communication. For all tariffs, we use only premium routes with the highest quality of communication.
• Technical support in a format convenient for you, available 24 hours a day, 7 days a week.
• Security and privacy of conversations.
• Free calls within the network, as well as to more than 100 countries of the world and large cities of Russia.
• Access to your number from anywhere in the world.
• Many technical features of IP telephony (SIP trunk support, CallBack service, CallerID transmission and much more).

In the instructions, we will consider how to connect and configure Zadarma cloud telephony.

Settings in the online store

To enable IP telephony, go to the menu item " Settings-IP telephony"(see fig. 1).

Picture 1.

Select a carrier from the dropdown list - Zadarma(see fig. 2).

Figure 2.

In the window that opens, a form with settings (see Fig. 3).

Figure 3

Integration with PhonerLite- if you put a tick in this field, then calls can be received through a special program. The operator installs the PhonerLite program on his computer. When you click on a phone number in the administrative panel, a call to the client starts.

You can read more about how to connect PhonerLite in the instructions at the link.

Key and Secret– must be obtained from Zadarma PBX.

Url for alerts- Call alerts will be sent to this address. You must specify it in the settings in your Zadarma account (Settings -> APIs and integrations -> PBX call notifications -> "Your resource link" field)

Settings in Zadarma personal account

The first thing to do is to register in the Zadarma PBX. (see Fig. 4).

Figure 4

A registration confirmation letter will be sent to the mail (see Fig. 5), you need to confirm and proceed to the next step.

Figure 5

Figure 6

Figure 7

On the page that opens, select the events for which you want to send data and enter in the field " Link to your resource" Url for alerts from Figure 3 (see Figure 8).

Figure 8

Send NOTIFY_START- information about the incoming call

Send NOTIFY_INTERNAL- information about an incoming call to an internal number

Send NOTIFY_END- information about the end of the call

Send NOTIFY_OUT_START- outgoing call information

Send NOTIFY_OUT_END- information about the end of an outgoing call

Send NOTIFY_ANSWER- answer when calling an internal or external number.

Then press " Get the keys". Your email will receive a request to create keys to the API, you must confirm, after which the API and integration page will display key and secret(see Fig. 9), which must be specified in the store settings in Fig. 3.

Figure 9

Ready. We have reviewed the basic settings for connecting ip telephony PBX Zadarma, other settings, such as creating a call scheme, connecting voice recording at the time of a call, all this is configured on the side of PBX Zadarma.

Back call

Callback is a functionality that is already included in your Zadarma virtual PBX, the callback settings are located in the same place as telephony, menu item " Settings - IP Telephony" (see Fig. 10).

Figure 10.

Enable feature- if you check this box, then enable the callback function

Phone number- the number to which the application data will be sent

Display mode- display mode on the site, can be compact (1) or full (2) (see Fig. 11). Toggling this setting applies to new visitors. For old ones, the state is stored in cookies, since clients can collapse and expand themselves. To test the option, you need to open the site in an anonymous browser view.

Figure 11.

Number of seconds- the number of seconds on the site to display to the client. It does not affect the speed of the service.

Text of a successful application during business hours- this text will be displayed to the client when he leaves a request during business hours. (The text displayed after clicking the "Request a call" button during business hours.)

The text of a successful application after business hours- this text will be displayed to the client when he leaves a request outside of business hours. (The text displayed after clicking the "Request a call" button during non-working hours.)

Call time- set with checkboxes and choose the time of receiving a call, i.e. Basically, it's a timetable.

Download checklist for launching a store

IP telephony is a service that connects the possibilities telephone communication and the Internet. This technology applicable in cases where:

• It is necessary to contact the contractor or customer located anywhere on Earth;
• The required person or family is abroad, and it is important to find an economical way of talking;
• International or long distance calls are a significant part of the cost of doing business and there is a desire to reduce this.

We start the review of the zadarma ip-telephony service with services and functionality:

1. Calls

Calls from a computer
It is comfortable to make calls without looking up from the activities at the computer and without holding the device inconveniently. Using IP-telephony and a PC, it is possible to call a subscriber anywhere in the world on a cellular or office / home phone. The person "on the other end of the connection" may not know that the conversation is taking place using a computer.

Two ways to call from PC:

• dialing from the site, which helps to instantly make communication operations;
• installation of a program on a computer (in private use it is especially convenient).

Calls from a tablet or smartphone.
Using IP-telephony through these gadgets is possible if you have high-quality Internet.

1. PBX and IP phone

To use Zadarma's functionality, conventional VoIP equipment (with SIP protocol) is sufficient: an IP device that looks like a regular or IP gateway with ports for connecting standard phones, or a mini office PBX.

SIP devices operate exclusively from the network. They make it possible to easily communicate at budget tariff rates with the desired city of the planet.

1. Back call

In the absence of a network, outgoing calls are made using the CallBack service.

1. Phone numbers

Forwarding makes it possible to receive calls in the absence of the Internet.

1. Virtual PBX

A telephone exchange created for the office based on the latest relevant technologies. It is hosted on servers. No need to spend money on special equipment for a cloud-based PBX and add telephone lines and wiring to the office space. The virtual station operates from the network and simply creates an office and work area anywhere.

1. Widgets for websites

callback widget

By enabling the free CallBack widget from Zadarma on the page, the process of turning visitors of your own site into leads starts.

Call me widget

All guests with speakers and a communicator (for example, a microphone) without additional Efforts with one click are contacted by representatives of the site on which this option is installed. Moreover, the conversation is free for both visitors and the company.

1. SMS from Zadarma:

Contacts via SMS to any cell numbers carried out at the lowest possible rates. Receive messages from a dozen countries. The system allows you to send SMS from the site, PC or cell.

Application. How to use in life, work, business or project

All you need to do is register to use the service! It is very easy to work.

In the personal account of the system (available after registration) there are all instructions for use. It is possible to call through the Zadarma website or use your own equipment. To test the system and the quality of communication after registration, the client receives 20 rubles. to a personal account.

What is the redirect for?

When on direct number or a friend who has this service enabled, his incoming calls are sent to a specially specified phone number.

For example, a person in Chelyabinsk, from the means of communication has a mobile phone, but it is necessary to talk with customers / partners from the capital and Beijing. A competent solution is by connecting forwarding to a mobile Chelyabinsk. Then, people call local callers and calls come to the specified cell.

Usage virtual PBX Zadarma gives:

• free telephonization of the office in a couple of minutes;
• general telephony for offices located anywhere;
• budget call center (receiving calls)
• multichannel number in any city of the planet;
• forwarding within the office or outside the office (to a cell phone);
• free callback widget;
• integration of virtual PBX with Bitrix24, Planfix and API interface for other systems;
• access to the use of physical individuals and companies.

CallBack widget:

– increases page conversion;
- increases the number of sales;
- helps visitors understand the features of the product;
– reduces the percentage of exits from the site.

By connecting the widget, the customer has:

• a convenient way to communicate with visitors to your own Internet pages;
• increase in conversion due to the increase in the number of contacts from the pages;
• those. support available around the clock;
• the simplest and fastest communication tool that does not require a page transition.

Request a call back via WAP

To save traffic, you can get a direct link on the site to call the callback and save it in your phone bookmarks. Because outgoing connection No, the call becomes completely FREE.

Overview of zadarma IP-telephony service based on customer reviews

Having connected the vehicle, the “Master PBX settings to help you easily set up system functions.

Zadarma pluses:

• the cost is quite favorable;
• good communication (high quality of communication at any chosen tariff!);
• those. 24/7 support, unlike the service. This helps to quickly resolve emerging issues and activate options of interest;
• security and confidentiality of communication;
• free calls within the network, and to more than a hundred countries and major cities of the Russian Federation - the Zadarma widget is free, only calls to the client are paid for at the most budgetary prices;
• free access to a personal number from anywhere.

Also a large number of IP telephony capabilities (SIP trunk support, CallBack, CallerID transmission, etc. are noted by system users).

Service cons

After getting acquainted with Zadarmai and analyzing reviews, it is noted that it is somewhat difficult to connect about 25-35 numbers to one passport. Several customers will be required, and the verification time will be extended accordingly. An impressive number of numbers are recommended to be issued to individual entrepreneurs or LLCs.

Slow and unfriendly support.

Some are not satisfied with the confusing setup instructions and the "poor interface" - an outdated look of the site and personal account.

Excellent telephony at reasonable prices

Boris Lyadischev

When competitors announced an amount of 6k monthly for integration with RetailCRM, we first argued for a long time, and then we realized that we were overpaying all the time without knowing why. Adequate telephony for free, with great functionality (at least we have enough of absolutely everything) plus free integration with all CRMs, even a call recording is sent to the mail for free and we don’t pay for anything. Thank you service.

The service surprised me

Vladimir Martynov

I have read a lot on the Internet. But this is the first time I meet such a difference between reviews and reality. And my age is solid. Retirement soon. I only work with Zadarma for a few hours, but still I got enough impressions for a review: 1) They write that they need to take a picture with a passport and that they find fault with the quality of the photo - There was nothing like that. I just indicated a cell phone, passed the check that this cell phone was "in my hands", paid with a used card and that's it. No more gestures 2) In the morning, I involuntarily checked the quality of communication with Latvia - good (I was going to check the quality of communication with Estonia, not Latvia, but it just happened). However, there are no complaints about the quality of communication in the reviews. 3) Support works super-fast. I communicate with RUWEB - I constantly buy hosting from them and sometimes I have questions for them. They have excellent tech support. But still the reaction time is noticeably more than 1 minute. 4) And finally, in my case, the cost of all these services is close to zero!! - with their help I get on my cell phone in Tallinn and from Estonia they can call me on it. I have not analyzed other options for their services and will not respond. 5) Some said that Zadarma did not return the money to them. They IMMEDIATELY returned it to me, and I did not ask them about it.

Good PBX with excellent functionality

Masha Marozava

We have been using PBX for more than a year in a travel agency with three branches in different cities, plus a connection with Bitrix 24. The quality has never failed, the functionality is sufficient, plus a huge selection of numbers, up to UFA golden numbers (which we use). The only thing that may be missing is a multi-level voice menu to switch not just with the numbers 1,2,3, but also continue to lead customers, dividing one number into branches and then into employees.

BE CAREFUL!!!

BE CAREFUL WHEN WORKING WITH ZADARMA!!! BLOCK THE ACCOUNT AND PREVIOUSLY PAID SERVICES WITHOUT EXPLANATION OF REASONS!!! I have been using the services of IP Telecom Bulgaria LTD (project zadarma.com), in total, since 2010 to receive calls from relatives from Ukraine. Moreover, I brought at least 6 clients to the company, who still use their services. On 10/31/16, I registered an account 565223 to work in Ukraine and Russia. I provided my passport details and registered phone numbers. No illegal activity was carried out on these phones, however, on December 23, 2018, my account was blocked without explanation and since then I cannot use the previously paid services: 1. I cannot call the purchased numbers; 2. I can't call from my account - because I can't top up my account; 3. One of these days one of my numbers will be removed from the list - I cannot renew it. Communication with the support service for 5 days did not bring any results. Be careful with this organization!!!

• a large list of countries with the provision of numbers (including in the code 800 );
• toll-free numbers with extension dialing, if you do not want to connect your phone number for incoming calls;
• free calls between all Zadarma subscribers using a six-digit number;
• free full-featured virtual cloud PBX for 50 subscribers;
• free widgets to the site for calls from the browser or callback;

And that's not all. Yes, the service is hardly suitable for large companies, there are special and by no means cheap solutions for them. And for small companies, Zadarma is an excellent solution for organizing telephone communications. Now let's talk about all this in order.

Virtual SIP numbers and calls

One of the main products of Zadarma is virtual numbers. You can choose one or more numbers from 70 countries around the world. After activating the number, the client receives a login and password for connecting via SIP and can use it using any device or software for working with telephony via SIP, including a virtual or hardware IP PBX. In addition, it is possible to forward all incoming calls to another number or to the IP address of your PBX. For most countries of the world, numbers are provided without a connection fee, but with a subscription fee.

Also you can buy number with code 800 for almost all countries in which it is possible to buy a regular number.

In addition, any Zadarma client can be called using the general dial-up number + the internal six-digit phone number corresponding to the SIP account. This service is available in 25 countries around the world.

Now about the cost of the calls themselves. I took one of the European VoIP operators Freecall for comparison, although of course it is better to compare identical products, and Freecall does not even have city numbers, not to mention a virtual PBX. And even despite this, Zadarma wins in the cost of calls.

$0 - a package of free minutes in a certain tariff plan.

Cloud PBX

Virtual cloud PBX from Zadarma is completely free, there is a small limit on the balance of money on the balance and on the number of internal numbers. All calls between virtual PBX subscribers are free and unlimited in number and duration.

First you need to link your SIP account to the PBX, to which several phone numbers. In addition, the virtual PBX has a very interesting feature - external line binding via SIP, it is called “Extra external line”. In this case, your PBX can act as a server or a SIP client. The service is free for limited use, but it is possible to expand its capabilities for an additional fee.

In a virtual PBX, you can create up to 50 internal numbers. For each of them, it is possible to change the display name (Caller ID), set up Caller ID for calls during external world, set up call recording, call forwarding and select the codecs to use.

Incoming call settings offers you to select a voice greeting, waiting melody, business hours and behavior of the PBX during non-working hours, as well as set up a script for incoming calls. In general, the usual functionality of a virtual PBX. Here you can set up a small call center simply by adding internal numbers of call center employees to the “Start” scenario.

In the settings for outgoing calls, you can allow or prohibit internal numbers from accessing the outside world, set exit codes for the country and abroad, and also define Caller ID depending on the city or country where the call is made.

And finally, the conference. One conference can be created for free within the tariff plan.

For all calls of Zadarma virtual PBX subscribers, you can view statistics, as well as export it to a CSV file or contact the API to receive this file.

Widgets for calling from the site

Zadarma offers its clients two widgets for placement on the site for free: call back widget and call me widget for a free call directly from the browser. This may be of interest to online stores, support services, etc.

Callback request widget is a round button with the image of a handset, when clicked, a form for entering the client's phone number opens.

Zadarma provides quite a lot of settings for this widget. On the “Basic settings” tab, it is possible to set the widget’s working time, outside of which the site visitor will be notified about this and he will be asked to call at the time he has chosen. In addition, you can create an event for Google Analytics to track widget usage statistics.

In the criteria settings, you can specify to the system after which user actions the widget will appear.

You can customize the color of the button, its position relative to the edges of the page, as well as the text and title of the widget.

If your company employs more than one person (or you aspire to this, or want customers to think so), a virtual PBX is necessary for voice communication with customers.

A free PBX allows you to connect any number of phone numbers in regions convenient for customers and direct calls to the right employees.

• Recording and statistics of calls - will help to control managers and analyze calls;
• Forwarding, voicemail, notification of missed calls - will help you not to miss a single call;
• Voice menus and working hours - will raise the prestige and simplify the workflow.

How to set up a virtual PBX? Basic settings

In this section, we will consider the minimum necessary for the operation of the PBX, then all functions will be described.

How to create a free PBX: On home page in the "Free PBX" section, click the "Create PBX" button. You will be taken to the “Setup Wizard” of the PBX:

Step 1 Extension numbers

You can create a three-digit extension number for each user of the PBX and set up a separate program, IP phone, forwarding, etc. on it. Usually create 1 number for each employee, but you can create 2-3 numbers (for example, for a call program and a desk phone).

Specify the number of employees or devices that will be connected to the PBX, check the box “enable call recording for everyone” (if necessary) and click the “Next” button.

It is not necessary to create numbers "with a margin", you can always increase their number in the future.

Please note: call recording for three internal lines is provided free of charge (there are more in office and corporation packages).

Step 2 Incoming calls

This section configures the parameters according to which incoming calls will be received:

• Directly to internal numbers of employees;
• First, to the voice greeting "Hello, you called ..", and then to employees;
• On the voice menu "To contact the manager, press ..." - you must specify the number of menu items (from 1 to 10).

In the second and third options, you can enter a greeting text that will be read by the robot or upload your own audio file.

Sizes of audio files for downloading - up to 5 MB, acceptable formats - MP3, WAV.

WAV format: Bit rate = 8 bits, sample rate = 16 kHz.

MP3 format: Bit rate = 64 kbps, sample rate = 16 kHz.

This is the maximum sound quality that the telephone network can transmit.

You can convert an audio file using the appropriate programs or online services.

Select the option you need and click the "Next" button.

Step 2.1 Voice menu

If you chose the third option (voice menu) in the previous step, the Settings Wizard will automatically create the number of menu items (scripts) specified by you, as well as the main script “without pressing” - it will receive calls if the caller during the playback of the voice greeting will not press any button.

In the options “Directly to internal numbers of employees” and “First to a voice greeting, and then to employees”, only the scenario “without pressing” will be created.

Also, all previously created internal numbers will be added to this scenario (to the “First call” block). If necessary, you can change the order of internal numbers, for example, remove the number from the “First to call” block and add it to the “Second to call”.

Step 3 Downloading and setting up programs on your computer and phone

To receive and make calls, you can use any software or equipment that operates over the SIP protocol. You can see examples of setting up some popular equipment and software in the "Support" - "Setup Instructions" section. We recommend using our proprietary Zadarma application for Windows, iOS, Android.

Step 4 Connecting a virtual number

You have set up the equipment and can already make calls. To receive incoming calls from customers, you need to connect a virtual phone number to the PBX. You can select one or more virtual numbers in 100 countries in the "Settings" section - .

This completes the minimum setup for the PBX to work. You can start using the PBX permanently or set up additional functions.

Functions for daily work with PBX:

Transfer and intercept a call

To transfer a customer to another extension, press #, then the extension number of the subscriber and again #, for example, #101#.

To transfer a call with voice notification, press * extension number and #, for example, *101#. In this case, you will first connect to the dialed extension number yourself and will be able to tell him who and on what issue you are transferring. After one of you ends the call, the client will be connected to the other.

If the dialed extension number does not answer the call within 25 seconds, the customer will return to you.

To intercept an incoming call, if your extension number is not added to the incoming call processing script, dial the combination 40 and press the call button.

To transfer a call to a script (department): dial the script number in the voice menu, for example #1#

Dialing format

The dialing format for calls and forwarding is set in the section; by default, numbers are dialed in the local format (for example, Moscow number in the format 8495...). You can also disable the "Call without country code" feature in the "My profile" section and dial the number in the international format (country code, city code, number, without 8 or 0 in front of the number).

Fax

Automatic Fax is available at extension 50. Fax is currently receiving only. By default, received faxes are sent to the registered email address. You can change the email address for receiving faxes in .

Additional functions and features of PBX (benefits of virtual PBX)

1. Call recording ▾

You can enable call recording on one or more PBX extensions. Recordings are sent by mail or stored in the cloud (on our server).

Free of charge, you can record conversations on three internal numbers (in tariff plans“Office” on 8 numbers, and “Corporation” tariff plans on 20 numbers). The cost of recording on each subsequent internal number is €1 per month.

Free size cloud storage- 200 megabytes for the "Standard" tariff, 2000 megabytes for the "Office" tariff package and 5000 megabytes for the "Corporation" tariff package (5000 megabytes of the cloud - more than 250 hours of calls).

Recordings saved to the cloud can be listened to in the "My PBX" section - or uploaded using the API. After disabling call recording, the recordings are deleted from the cloud after 180 days.

You can enable call recording on the "My PBX" page -.

2. Integration of PBX Zadarma with CRM and other business systems ▾

You can integrate Zadarma PBX with one of the popular CRM or other business systems. Integrations are configured in the . Detailed Instructions for setting up integration, you can find in the relevant section.

At the moment, official and completely free integrations with Bitrix24, Zoho CRM, AmoCRM, Salesforce, Megaplan, RetailCRM, ZohoDESK, PlanFix, WireCRM, RemOnline are available.

3. Incoming calls and voice menu ▾

4. Forwarding ▾

4.1 Forwarding incoming calls

Forwarding - directing a call to another mobile or landline phone number. Forwarding is required in order to receive a call without additional program or equipment and without an internet connection.

To make sure you never miss a call, you can set up conditional call forwarding to your mobile or landline number.

To enable call forwarding on the "My PBX" page - on the left in the settings of the desired extension in the "Forwarding and voicemail" field, select the "No answer, unavailable" forwarding option to enable conditional forwarding or the "Always" option to enable unconditional.

In the first case, the call will first come through the Internet to the program or equipment you configured, and if it is turned off or there is no answer within 20 seconds, the call will be forwarded.

When unconditional forwarding is enabled, the call will be immediately directed to the forwarding number, regardless of the presence of an active program/hardware.

In the "Phone" field, specify the call forwarding number in accordance with the dialing prefixes (if they are set in the "My PBX" - section) without a plus sign and check the "Phone" box to save the settings. If the "Call without country code" feature is enabled, enter the number in the local format.

If no prefixes are specified, the number must be specified in the international format: [country code][city/operator code][number], for example, 74951270777.

Also in the “Settings” section of your personal account - you can enable the "Call without country code" function, in this case the number must be specified in the local format, for example, 84951270777.

Forwarding prices are fully consistent with our tariffs for outgoing calls.

4.2 Forward notification.

To understand when you receive an incoming call that this is a forwarded call and not a direct call to your mobile, you can set up an appropriate notification. It will be played when answering the call before connecting with the caller.

The standard alert is a single tone, similar to the start of a voicemail recording. It is possible to set your own notification (for example, “Call for the sale of boilers”).

4.3 Setting your CallerID when forwarding

The option "Set your CallerID when forwarding" is responsible for what number you will see when you receive a forwarded call. If you enable it, you will see the CallerID of this extension on which you set up call forwarding, and if you disable it, you will be sent the number of the caller.

You can use different CallerIDs when calling from different devices, or when calling to different destinations (countries or cities).

To enable CallerID in the direction on the page "My PBX" - on the right, click "Add number identification rule". Enter the code of the country and/or city to which you are calling (for example, 7 for Russia, 44 for the UK, etc.), select the desired CallerID and click the "Create" button.

6. Additional external line ▾

You can connect one number from a third-party provider to Zadarma virtual PBX on the page "My PBX" -.

If you have a regular landline number connected via a copper line, you need to use a VoIP gateway with an FXO port, enable the external line on the site in the "Gateway" mode and specify the settings from the site in the gateway. If your number supports the SIP protocol, it is enough to turn on the line in the "Server" mode and set the number settings.

Your provider must provide connection data: server, domain (may be the same as the server), login, password.

From our side, the connection to the number occurs from the following IP addresses:

You can also port (transfer) the number of a third-party operator to us. The list of countries whose numbers can be ported can be found on this page.

7. PBX statistics ▾

You can find detailed statistics of calls to PBX in the section My PBX -. Here you can select the period of statistics, compare different periods, see the general graph and geography of calls. Statistics and graphs are available both for all calls and for calls to different virtual numbers (or external lines).